Adidas
This coverage explores Adidas’ strategy and performance in the UK retail and sportswear market, focusing on store operations, product launches, marketing campaigns, sponsorships, sustainability initiatives, and leadership decisions. Reporting provides insight into how Adidas responds to consumer trends, competitive dynamics, and brand positioning — supporting executives, managers, and professionals in sports, fashion, and retail operations.
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May- 2022 -10 MayClothing & Shoes
Adidas Q1 profits drop almost 40%
Adidas has reported its operating profits dropped 38% year-on-year from €704m (£602.71m) to €437m (£374.13m) in the first quarter ending 31 March 2022 (Q1), due to its operating margin dropping 5% to 8.2%. Income-before-tax also dropped 38.5% to €411m (£351.87m) in Q1, compared to €669m (£572.75m) in the same period…
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Mar- 2022 -9 MarchComment
How experiential CX is revitalising in-store retail
The rise of online retail, advances in technology and changes in consumer behaviour have transformed the retail landscape. While this has brought inevitable extinction for many brands, in typical Darwinian fashion, those able to adapt to their new environment continue to thrive. Liz Ward, Head of Sales and Marketing at…
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9 MarchClothing & Shoes
Adidas expects €250m sales hit amid Russia conflict
Adidas has reported its expects the war in Ukraine to risk up to €250m (£208.37m) sales in the company’s Russia/CIS business in FY22, representing approximately 50% of adidas’ total revenues in the region. The announcement comes as Adidas revealed its currency-neutral revenues increased year-on-year by 16% in FY21 from €18.43bn…
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4 MarchClothing & Shoes
Authentic Brands completes Reebok acquisition
Authentic Brands Group (ABG) has announced that it has completed the acquisition of Reebok from Adidas in a £1.75bn deal. As it ushers in its “largest acquisition to date”, the global brand development, marketing and entertainment company said it is charting a new path for Reebok. With Reebok, ABG said…
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4 MarchNews
Adidas names Alasdhair Willis as new chief creative officer
Adidas has appointed Alasdhair Willis to chief creative officer. Willis will begin his contract at the beginning of April, reporting to executive board member of global brands, Brian Grevy. Willis will be responsible for “shaping, defining, and shepherding” the creative direction for the global brand and its three major labels…
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Feb- 2022 -28 FebruaryNews
JD names Kath Smith as new senior independent director
JD Sports Fashion Plc, retailer of sports, fashion and outdoor brands, has announced that Kath Smith has been appointed as the senior independent director and chair of the nominations committee. Smith joined the board in May 2019 bringing “substantial” experience of working with world leading brands, particularly those in the…
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11 FebruaryClothing & Shoes
Adidas extends board appointments amid growth strategy
Adidas has announced its supervisory board has extended the appointments of executive board members Roland Auschel and Brian Grevy. Auschel is responsible for global sales and his role has been extended by two years beyond 2022 until the end of 2024. He has been a member of the executive board…
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Jan- 2022 -28 JanuaryClothing & Shoes
Adidas set to hire 2,800 new employees in 2022
Adidas has announced plans to hire 2,800 new employees this year at 307 of its locations in 47 countries. The majority of the new employees, more than 900 people, will be deployed in the Adidas retail stores. Adidas is also filling more than 500 positions in the areas of digital,…
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Dec- 2021 -21 DecemberClothing & Shoes
ABG signs partnership with JD to expand Reebok presence
Authentic Brands Group (ABG) has announced a new strategic partnership with the JD Group (JD) that will see it carry Reebok apparel and footwear in more than 2,850 of its company owned stores and complementary e-commerce websites. The group said the agreement covers all the banners in the JD Group…
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Nov- 2021 -17 NovemberHigh Street
Aerie and American Eagle stores to open in Carnaby
Shaftesbury has announced the opening of both Aerie and American Eagle stores in Carnaby. The will both occupy a space on Foubert’s Place and is due to open December 2021. Aerie is located at 19 Foubert’s Place with a 1,630 sq ft space over two floors and American Eagle is…
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