ABG signs partnership with JD to expand Reebok presence

Authentic Brands Group (ABG) has announced a new strategic partnership with the JD Group (JD) that will see it carry Reebok apparel and footwear in more than 2,850 of its company owned stores and complementary e-commerce websites.

The group said the agreement covers all the banners in the JD Group in North America and Europe including JD, Finish Line, DTLR, Shoe Palace, Size?, Sprinter and SportZone.

It added that products will be sourced from Reebok Design Group (RDG), the global brand hub for design, development and innovation and supplier of core product categories to partners around the world.

Jamie Salter, founder, chairman and CEO of ABG, said: “It’s an honor to welcome JD to our strategic network of retail partners who are committed to supporting Reebok’s brand integrity, vision and values.

“JD’s expanded support of Reebok as well as their new commitment to carrying the brand in their stores in North America and Europe speaks volumes to the brand’s cultural influence. This partnership solidifies Reebok’s position with an important global retailer.”

Peter Cowgill, executive chairman of JD, added: “Reebok is an iconic global lifestyle brand with strong resonance across all JD channels and we are thrilled to partner with ABG to introduce new and exciting products to our legacy customers and JD’s growing Gen Z audience.

“Reebok fits squarely into our sports and active lifestyle verticals, and we look forward to maximising Reebok’s potential by building on the brand’s incredible heritage.”

JD said it anticipates the roll out of an expanded Reebok assortment across its various group banners to begin in Fall 2022. The strategic partnership between ABG and JD is non-exclusive and the first of its kind in the regions. R

eebok will continue to be sold in all current channels including DTC and other WHS accounts across North America and Europe.

The transfer of ownership of the Reebok brand from adidas to ABG is expected to close in Q1 of 2022.