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Currys has appointed Fredrik Tønnesen as its new group chief executive, effective from 3 August 2026.
Tønnesen has served as chief executive of the retailer’s Nordics business since March 2023, a division that accounts for approximately 40% of group revenue. He has worked for the group for 20 years, starting as a shop-floor sales assistant before working as managing director for Norway and Nordics chief operating officer.
The appointment follows an internal and external recruitment process. Tønnesen replaces Alex Baldock, who will step down from the board on 3 August 2026 and leave the business on 31 August 2026 following a handover period.
The electrical retailer previously reported on 19 May 2026 that full-year adjusted pre-tax profit is expected to be around £191m. The group concluded its financial year with net cash of more than £170m and will publish its full results on 2 July 2026.
Chair of Currys Ian Dyson said: “I am delighted to welcome Fredrik as our next group chief executive. He has huge experience inside the business and has led an extremely impressive operating performance improvement over the last three years.
“He understands our customers, our colleagues and our culture from the inside, and brings the right combination of clarity, energy and leadership to take Currys forward, building on the strong foundations that Alex and the team have put in place.”
Tønnesen added: “I’m incredibly proud to be leading Currys, a company that I joined 20 years ago on the shop floor and know extremely well. This is a great business comprising thousands of capable and committed colleagues, and it is hugely exciting to take on its leadership at a time of such strong momentum.”
Baldock said: “Fredrik is an outstanding leader, and I’m delighted to see him take the reins at Currys. His experience and track record speak for themselves, most recently in leading the Nordics’ recovery. I look forward to watching Currys go from strength to strength under his leadership.”
