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Retailer announces 5.5 million pound investment in wages following 37% cumulative rise since 2022

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Currys has announced a £5.5m investment in store colleague pay, taking the company’s cumulative increase in hourly pay to 37% since 2022.

From 29 March, skilled hourly paid store colleagues will earn a minimum of £13.01 per hour, rising to £14.26 in London.

The new rates represent a 4% yearly uplift and sit above the incoming National Living Wage of £12.71 for those over 21. The pay rise will affect approximately 7,800 colleagues across 280 UK stores regardless of their age.

Average hourly earnings reach £13.93 and £15.18 in London when including bonuses.

The company stated its investment in staff has led to colleague engagement ranking in the top 5% of companies worldwide. Staff also receive benefits including a 10% discount, pensions, share plans, and health and wellbeing support.

Paula Coughlan, chief people, communications and sustainability officer, said: “I’m incredibly proud that we’ve now increased colleague pay by 37% since 2022. That sustained investment reflects a simple truth: our colleagues are central to everything Currys achieves.

“When we invest in our people, we see the impact right across the business – from record levels of colleague engagement to brilliant customer experiences and strong financial performance. That virtuous circle allows us to keep reinvesting in the colleagues who make it all possible.”

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