Morrisons

Morrisons launches AI tool to help shoppers find products

Morrisons has reportedly launched a generative AI search tool to help customers locate products in store, according to City AM.  Developed in-house using Google Cloud’s Vertex AI platform and Gemini large language models (LLMs), the feature already handles more than 50,000 daily searches during peak periods. This is said to…

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H&M latest retailer to trial staff body cameras

H&M has started trialling body-worn cameras for its staff in the UK as retailers seek to address rising levels of theft and violence in stores. According to This is Money, the Swedish fashion retailer is testing the equipment at branches in Edinburgh, Wood Green and Beckton in London.  It follows…

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Morrisons orders head office staff to return to full-time work

Morrisons has ordered staff at its head office in Bradford to return to a full five days a week in the office, reversing its flexible working policy, according to the Telegraph. Previously, the supermarket allowed its head office staff to work a 37.5 hour four-and-a-half day week flexibly, but this…

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Morrisons Q2 sales up 4.2% to £3.9bn

Morrisons has revealed that its total sales rose 4.2% up to £3.9bn for the 13 weeks ended 27 April 2025. Alongside this its like-for-like group sales were up 3.9%. The supermarket stated that this followed successful in-store trials of new initiatives including a more focused range, improvements to Market Street…

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Asda reappoints Darren Blackhurst as food CCO

Asda has announced the appointment of Darren Blackhurst as its new chief commercial officer for food, marking his return to the supermarket after more than a decade. Blackhurst, who held the same role at Asda between 2006 and 2010, will rejoin the business on 28 July. He replaces Kris Comerford,…

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Major supermarkets criticised for shift to cheaper imported meat

Asda, Morrisons and Sainsbury’s have been found selling cheap beef from Australia, Uruguay and New Zealand in a bid to save cost, according to the National Farmer’s Union (NFU).  The Guardian has learnt that the NFU, who regularly monitor the shelves at the supermarkets, has noted that Morrisons has been…

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Morrisons names Emma Macey as trading director for general merchandise

Morrisons has announced it has appointed Emma Macey as its new trading director for general merchandise. Announcing the appointment on Linkedin, Morrisons said Macey brings with her over two decades of commercial retail experience; most recently at Asda, where she held a number of senior roles across commercial, e-commerce, retail…

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Morrisons appoints former BP CMO as new chief marketing director

Morrisons has appointed Claire Farrant, former BP CMO/VP Mobility, as its new chief marketing director, effective 3 June 2025. Prior to BP, Farrant spent 18 years in senior roles in the UK grocery sector – over eight years as marketing director of Lidl UK and almost a decade in a…

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A Lidl bit more: Why is Lidl investing in expansion?

On 28 April Lidl announced that it is going to invest £500m in store expansion, aiming to open more than 40 stores in the process. The budget supermarket has been rapidly gaining market share in the UK hitting a record 8.1% in May 2024, according to data from Kantar. With…

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Supermarket chains are betting big on small stores

Asda plans to open 25 new convenience stores between June and December, having only opened 12 last year. As part of its latest turnaround strategy, the retailer is moving faster, cutting deeper, and getting closer to where people live.  It looks like other retailers are doing the same. Tesco, Waitrose…

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