Adidas names Alasdhair Willis as new chief creative officer

Willis has built a ‘strong understanding’ of the company’s consumers, brand, labels, and categories through his work on a number of breakthrough projects, including a lead role in developing some of Adidas’ ‘most iconic’ material innovations.

Adidas has appointed Alasdhair Willis to chief creative officer. Willis will begin his contract at the beginning of April, reporting to executive board member of global brands, Brian Grevy.

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