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Sephora to open at Liverpool One in Spring 2025

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Sephora UK is continuing to fuel its northern expansion with the announcement of its next store opening at Grosvenor’s city-centre retail and entertainment destination, Liverpool One.

The new store location at Liverpool One is slated to open in Spring 2025 and will be the 8th store in Sephora UK’s growing physical retail portfolio, which includes stores in Westfield London, Westfield Stratford City, Manchester’s Trafford Centre, Newcastle’s Eldon Square and Gateshead Metrocentre

In Winter 2024, Sephora UK will also be opening locations at Birmingham Bullring and Bluewater in Kent.

Customers will have access to a selection of local and global brands across makeup, travel, fragrance, skincare, haircare, grooming and wellness. 

As well as shopping for brands, customers can also enjoy in-store beauty services from quick fire on-the-go treatments, to a full hours complete “Glam Look”, with Sephora’s team of beauty advisors offering an array of bookable services across makeup, skincare, hair and brows.

Talking of the expansion into Liverpool, Sephora UK’s MD Sarah Boyd said: “By the end of this year, we will have opened seven stores in five regions, and I’m thrilled to share that our regional expansion will continue in 2025, with the first new store opening of the year at Liverpool One. 

“We have had immense demand from our fans in Liverpool to open a store in their city, and we are excited to open one in a city that embodies remarkable energy and boasts a rich and vibrant history that resonates with our brand values. Liverpool has been a key location in our brand expansion plans, and we were prepared to wait for the right opportunity, which this prominent Liverpool One unit provides.”

Rob Deacon, asset management director at Liverpool One, added: “Consumer demand for Sephora is strong in Liverpool, and securing best-in-class retailers and experiences for the city is precisely what we aim to achieve at the destination, so the entrance of this beauty powerhouse is a natural partnership.

“Taking a 6,727 sq ft cornerstone unit at a key entrance to South John Street, the new store promises to deliver the kind of showstopping concept that Liverpool One is known for, joining our line-up of anchor stores from leading international brands. 2025 is shaping up to be the biggest year for store openings since 2008, so we’re hugely excited to welcome visitors to experience it for themselves when this city-first launches early next year.”

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