Clothing & Shoes

Authentic Brands completes Reebok acquisition

Since announcing its definitive agreement to purchase Reebok in August 2021, ABG has secured a slate of trusted partners including New Guards Group, SPARC Group, Tristate and Trend Marketing

Authentic Brands Group (ABG) has announced that it has completed the acquisition of Reebok from Adidas in a £1.75bn deal.

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