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Optimising, not cutting, marketing spend is the key to riding out a recession

2022 has set the teeth of marketers and markets alike on edge. Months of political fumbling and ongoing economic uncertainty have made forecasting consumer behaviour more challenging than ever. Heading into the holiday shopping season, retail spending seems somewhat steady for now, but hiking interest rates and ongoing inflation make…

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Black Friday: How can algorithmic retailing ensure a successful event?

Worldwide activity surrounding Black Friday has never been stronger. In the US, over 53% of consumers plan to make a purchase on Black Friday ; in the UK consumers are expected to spend £8.71 billion over the course of the 2022 Black Friday weekend. It’s an event which represents a…

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How Lightning 50 winner Piglet in Bed is getting the bedding business just right

It was in 2017 that Founder of Piglet in Bed, Jessica Mason, launched her online bedding business with only a Shopify website and three colours of linen bedding and pillowcases. In a handful of years the British-born brand has taken off, providing a refreshing wake-up call to the bedding industry…

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Consumers are feeling the pinch – but so are retailers. Can Black Friday even happen this year?

Black Friday traditionally marks the start of the festive shopping season, with big ticket promotions that seem to get bigger every year. Black Friday is now fast approaching, and many retailers are reassessing their strategies for this year’s event in light of the ongoing cost-of-living crisis. The cost-of-living crisis is…

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How integrated WMS technology negates errors and drives efficiency for retailers

Customer expectation is continually increasing, with product availability, transparency around order progress, and speed of delivery being high on their agenda. As a result, many businesses have turned to technology to tackle pain points within distribution processes and to increase customer satisfaction; having a unified omni-channel commerce platform that provides…

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Henderson Technology celebrates three year collaboration with Gander

Innovative reduced food app, Gander, is marking the three-year anniversary of its Northern Ireland launch in partnership with Henderson Technology. At a time, when the cost-of-living crisis is dominating headlines; showing soaring business costs and reduced disposal incomes – this partnership has proven to be a positive solution to reverse…

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Beyond retail: 4 ways to unlock direct-to-consumer relationships

CPG and FMCG brands — that is, Consumer Packed Goods and Fast Moving Consumer Goods, respectively — are fortunate to have huge amounts of data at their disposal. However, sorting through what’s relevant and compliant and then unifying it into a single source of truth can be a mammoth task.…

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Hard Rock Ready-to-Drink Cocktails goes International with London debut

Hard Rock International is expanding the launch of Hard Rock Expert Cocktails across the pond in London, signifying the iconic brand’s first ever international distribution of its ready-to-drink canned cocktails. Kimberly Manna, the senior vice president of Retail and Licensing for Hard Rock International, said: “Hard Rock was born in…

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Home brewing beer brand Pinter tops list of the UK’s fastest growing online companies 

Home brewing beer brand Pinter has topped a new list of the UK’s fastest growing online companies. Pinter, based in Walthamstow, London, has grown sales by more than sixfold (626%) to almost £6 million as beer lovers save money in the cost of living crisis by serving perfect pints they…

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Time to upgrade your analytics sensors, Why is edge video analytics revolutionary for retailers?

Time to upgrade your analytics sensors, Why is edge video analytics revolutionary for retailers? Retailers are missing out on understanding the ins and outs of their stores. Unlike online, when it comes to the physical stores, they don’t have accurate counts of customer foot traffic or a thorough understanding of…

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