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How Lightning 50 winner Piglet in Bed is getting the bedding business just right

On behalf of Brightpearl

It was in 2017 that Founder of Piglet in Bed, Jessica Mason, launched her online bedding business with only a Shopify website and three colours of linen bedding and pillowcases. In a handful of years the British-born brand has taken off, providing a refreshing wake-up call to the bedding industry and attracting big name retailers on both sides of the pond with its lived-in, English countryside aesthetic. 

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