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How Lightning 50 winner Piglet in Bed is getting the bedding business just right
On behalf of Brightpearl
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It was in 2017 that Founder of Piglet in Bed, Jessica Mason, launched her online bedding business with only a Shopify website and three colours of linen bedding and pillowcases. In a handful of years the British-born brand has taken off, providing a refreshing wake-up call to the bedding industry and attracting big name retailers on both sides of the pond with its lived-in, English countryside aesthetic.
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