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Black Friday: How can algorithmic retailing ensure a successful event?

Ed Betts, General Manager Retail Lead Europe at Retail Express, considers the potential for data-driven planning to help turn a bottom-line disaster into a profitable positive.

Worldwide activity surrounding Black Friday has never been stronger. In the US, over 53% of consumers plan to make a purchase on Black Friday ; in the UK consumers are expected to spend £8.71 billion over the course of the 2022 Black Friday weekend.

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