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Primark is looking to cut around 150 roles across Ireland, the UK and the US, with most of the redundancies expected at its Dublin head office.
The job cuts are part of a restructuring proposal to outsource several support function activities to Mumbai-based Accenture, Primark confirmed. The affected roles are in the retailer’s people and culture, finance and procurement departments.
Roughly 100 of the positions are based at Primark’s international headquarters in Dublin, representing about 7% of its 1,500 staff there.
A Primark spokesperson told Retail Sector: “As we continue to grow internationally, we need to evolve our operating model to best support this ambition. We’re exploring how resourcing via external partners could help support our operations so that we can focus our own resources on what we do best.
“As part of this, we are now proposing that a number of support function activities move to a third party and we are beginning a collective consultation. This unfortunately will impact a number of Primark colleagues primarily in our head office operations.”
They added: “While this is all about setting us up for future success and continuing to offer great products at great prices to our customers, these are not decisions we take lightly. We understand how difficult this news is for those colleagues affected and we’ll be working to support them as best we can.”
The company’s announcement comes amid a cooling UK market, where sales fell 4% in the 24 weeks to March 2025. International markets, however, have continued to show growth.
