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Optimising, not cutting, marketing spend is the key to riding out a recession

2022 has set the teeth of marketers and markets alike on edge. Months of political fumbling and ongoing economic uncertainty have made forecasting consumer behaviour more challenging than ever. Heading into the holiday shopping season, retail spending seems somewhat steady for now, but hiking interest rates and ongoing inflation make it feel like we’re teetering on the edge of a precipice.

2022 has set the teeth of marketers and markets alike on edge. Months of political fumbling and ongoing economic uncertainty have made forecasting consumer behaviour more challenging than ever.

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