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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Currys has welcomed strong profits and sales in its full-year results, with adjusted profit before tax soaring by 37% to £162m, as UK and Ireland sales boosted its results.

In the year ended 3 May 2025, total group revenues were up by 3% to £8.7bn, alongside a like-for-like growth of 2%.

This comes as full-year UK&I revenues rose by 6%, largely driven by market share gains and strategic initiatives, including recurring Services revenue (+12%), credit sales (+14%) and iD Mobile subscribers (+26%).

Over the period, free cash flow rocketed 82% year-on-year to £149m, and its year-end net cash hit £184m, up by £88m against the prior year, resulting in the strongest balance sheet for the group in over a decade.

In light of these results, the retailer reinstated its dividends, paying a final dividend of 1.5p, “in-line with ambition to deliver consistent and growing shareholder returns”.

Looking ahead, the group noted that trading in the early part of the new financial year has been “in line with expectations”, adding it is “planning confidently for the year ahead, comfortable with market consensus”.

CEO Alex Baldock said: “Currys’ performance continues to strengthen and the business has real momentum. A stronger Currys is good for colleagues, customers, shareholders and society, and we’re doing a better job for all of them.

“We’re uniquely placed not just to sell customers amazing technology, but to help them enjoy it to the full. Customers are increasingly adopting our credit, setup, installation, repair and connectivity services, building valuable recurring revenues for Currys. We’re now seen as the home of AI-enabled tech and our investments in new product categories and serving B2B customers are showing early signs of success.”

He added: “Our brands – Currys in the UK&I and Elkjøp in the Nordics – are stronger than ever. A new generation of customers is discovering Currys, thanks to brilliant social campaigns which have delivered industry-leading levels of engagement.

“I’m pleased that thanks to all this hard work we can resume the dividend. We aim to return more of our growing free cash flow to shareholders. As ever, my heartfelt thanks go to the thousands of capable and committed colleagues who are building an ever-stronger Currys. We’re pleased with our progress, but even more excited about the opportunities ahead of us.”

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