Comment
-
Aug- 2022 -17 August
PepsiCo martech leader unveils game-changing retail marketing strategies
To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. According to a new eConsultancy report, in partnership with Cheetah Digital, entitled 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty, UK consumers…
Read More » -
17 August
Mobile marketing trends and opportunities for UK retailers in 2022
Smartphones are often the first thing people check in the morning and the last thing they touch at night. In the UK, it’s estimated that people spend an average of four hours every day clicking, tapping, swiping, and watching on their mobile devices – that’s at least a quarter of…
Read More » -
16 August
Staff satisfaction should be top of Amazon’s agenda
Amazon has been making plenty of headlines recently, with news of its recent Q2 financial results depicting a net loss of £1.6bn in spite of a 7% increase in sales. However, out of all the Amazon-related news circulating, its current battle with unions and the company’s refusal to offer staff…
Read More » -
16 August
What your TikTok Shop should look like
TikTok isn’t just a social media dynamo among consumers in their teens, 20s and 30s, it’s fast becoming a retail powerhouse too. Research shows that 44% of global users discover products from brand videos and more than a third buy something they see on it. It’s become an effective targeting…
Read More » -
12 August
Supply chain: How to avoid price rows in inflationary times
Managing price negotiations with key suppliers can be challenging at the best of times, but with inflation at a record high and a cost of living crisis affecting households across the country, there is an increased risk of disputes arising. By working collaboratively however, both sides of the negotiating table…
Read More » -
10 August
JD Sports and the Footasylum merger saga – what went wrong?
Following JD Sports’ acquisition of Footasylum for £91.1m in March 2019, The Competition and Markets Authority (CMA), a non-ministerial government department responsible for strengthening business competition and reducing anti-competitive activities, announced it had launched an investigation into the deal on 24 July 2019, citing that it would examine whether the…
Read More » -
10 August
Purple’s keys to success in a crucial moment for retail
There’s retail life, but it will not be as we know it With the survey data to hand, Purple has published a New White Paper, entitled: Retail. Not Dead, Just Different. The results provide evidence of a viable heartbeat in physical stores, but also underpin Purple’s contention that retail has…
Read More » -
9 August
How luxury brands are turning to young consumers to boost sales
Despite the cost-of-living crisis having a firm grip on consumers, it seems that luxury brands are finding ways to retain and attract young customers through refreshing their campaigns, diversifying their offering and leaning into sustainable initiatives. Hugo Boss kicked off 2022 with “social-first” campaigns, for example, that made use of…
Read More » -
2 August
Naked Wines on uneven footing for the future
The specialty wine retailer, Naked Wines, has experienced a downward trend in its sales, with full-year sales rising by only 3% after peak pandemic trading, and shares in the company down 4.2% at 158.10p each. The company’s chief financial officer even departed the company by “mutual agreement” amid a recent…
Read More » -
1 August
Platinum Jubilee sales – a warning of times to come?
The Office of National Statistics (ONS) most recent data revealed that retail sales dropped by 0.1% in June 2022 following a fall of 0.8% in May 2022 despite bank holiday weekends and the hope that the Queen’s Platinum Jubilee would boost sales. Many retailers may have expected to have received…
Read More »
