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Mobile marketing trends and opportunities for UK retailers in 2022

Andy Gladwin, head of Global Mobile GTM, Cheetah Digital discusses how there’s a growing body of evidence, suggesting that people are more obsessed with their mobiles than ever before. For retailers, this obsession translates into incredible opportunity, especially as the third-party cookie crumbles and relationship marketing emerges as king of the marketing paradigm

Smartphones are often the first thing people check in the morning and the last thing they touch at night. In the UK, it’s estimated that people spend an average of four hours every day clicking, tapping, swiping, and watching on their mobile devices – that’s at least a quarter of their waking hours.

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