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Boohoo has announced the launch of its new marketplace, Boohoo Brands, as it aims to become “a one-stop destination for all fashion, beauty, and lifestyle needs”.
The brand has already onboarded 200 labels, including accessories from Alexander McQueen, Balenciaga, Gucci and Valentino, clothing from Off White and Urban Bliss, footwear from Hunter, Puma and Crocs, as well as beauty from L’Oréal Paris and Garnier, and is adding more every week.
The group stated that the launch of Boohoo Brands allows it to “leverage its vast network to quickly onboard new brands and maintain robust relationships with existing partners”.
Boohoo Brands is using Mirakl Marketplace Platform, the same technology partner that assisted in the establishment of the Debenhams marketplace.
James Blacklock, chief product officer at Boohoo.com, said: “We are incredibly excited to introduce Boohoo brands, our new marketplace offering that brings together a great selection of fashion, beauty, and lifestyle products.
“This initiative reflects our commitment to providing our customers with diverse and high-quality options, all in one convenient place. By partnering with some of the most complimentary brands, we’re enhancing the shopping experience and ensuring that boohoo.com remains a leading destination for UK consumers.”
