Naked Wines on uneven footing for the future

With Naked Wines’ recent sales warning and the prospect of a gloomy business outlook, its competitors in the field of subscription wines are attempting to stay afloat by diversifying their offering to its market of consumers. But is it enough, and can Naked Wines stay afloat in an uncertain market?

The specialty wine retailer, Naked Wines, has experienced a downward trend in its sales, with full-year sales rising by only 3% after peak pandemic trading, and shares in the company down 4.2% at 158.10p each. The company’s chief financial officer even departed the company by “mutual agreement” amid a recent sales warning, leaving things looking unresolved and tenuous. 

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