What your TikTok Shop should look like

Peter Martin, MD at digital commerce agency SMP, explains why retail brands need an in-depth understanding of the audience, the opportunity and what the TikTok platform can do before they dip their toes in the water

TikTok isn’t just a social media dynamo among consumers in their teens, 20s and 30s, it’s fast becoming a retail powerhouse too. Research shows that 44% of global users discover products from brand videos and more than a third buy something they see on it.

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