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PepsiCo martech leader unveils game-changing retail marketing strategies

UK-based Chris Muscutt, head of MarTech at PepsiCo discusses the ins and outs of what it takes for UK marketers to drive more personalised experiences in today’s data-driven, digital environment

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. According to a new eConsultancy report, in partnership with Cheetah Digital, entitled 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty, UK consumers are rewarding brands that make personalisation a priority.

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