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Pandora has announced it has appointed Mary Carmen Gasco-Buisson, currently Global VP at Unilever, as its new chief marketing officer, reporting to CEO Alexander Lacik and serving on Pandora’s Executive Leadership Team.
It said Gasco-Buisson holds an “extensive” track-record of growth and transformation across consumer brands in categories such as fragrances, beauty and personal care, and women’s health.
Since 2020, she has headed the turnaround of Unilever’s Axe brand with over €1bn (£840m) in revenue in more than 80 markets. Earlier, she held leading positions at Procter and Gamble for 22 years. This included the role as Consumer Health CEO at P&G Ventures and the role as Global Marketing and Innovation director for Hugo Boss Fragrances.
She has also held an executive role at venture capital firm M13 and advised a range of consumer and tech start-ups.
Lasik said: “I am delighted that Mary Carmen will join our team and help us achieve the growth ambitions we have set with the Phoenix strategy. She brings stand-out experience in building, expanding and turning around global consumer brands.
“She has a deep understanding of today’s consumer, and she can translate this knowledge into innovative business strategies. Pandora stands stronger than ever, and we will build from this position of strength to extend the reach of our brand much further. I am confident that Mary Carmen will be a key contributor in doing just that.”
Over the past three years, Pandora has expanded its marketing activities and today invests approximately 13-15% of its turnover in the area, up from around 9% in 2018. In 2020, Pandora implemented a new end-to-end organisational structure and added resources in digital, data analytics and brand partnering.
Gasco-Buisson added: “Pandora is the largest brand in global jewellery. It has strong recognition across markets and generations, and is loved by millions of consumers globally. I am very happy to join this amazing brand and team and help bring Pandora to even more people around the world.”
