People Moves

Primark appoints new chief customer officer

Michelle McEttrick was most recently group brand and proposition director at Tesco and was credited with building an end-to-end brand and marketing capability over her six-year tenure

Primark has announced the appointment of Michelle McEttrick to the brand’s newly-created position of chief customer officer. McEttrick will reportedly take on the role as of 19 September with the remit to further develop the brand and customer strategy. 

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