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Footasylum has entered a strategic partnership with British streetwear brand Trapstar to scale the fashion label’s global distribution and product development.
The agreement will see Trapstar products rolled out across selected Footasylum retail stores and digital platforms to increase market reach.
Co-founders Mikey Aryee, Lee Langaigne and Will Thomas established Trapstar in West London in 2006 as a direct-to-consumer brand.
The founders will continue to manage the creative direction and product design under the new corporate structure.
The transaction follows an expansion phase for Footasylum, which recently extended its credit facilities with HSBC UK to increase warehouse capacity.
The retailer has also opened several larger-format stores across the UK and entered new territories in the Gulf and DACH regions.
Hannah Mercer, chief executive of Footasylum, said: “Trapstar is one of the most iconic names to have come out of British streetwear. For more than two decades it has shaped culture, built a distinctive identity and earned a loyal following that extends far beyond the UK.
“Through labels such as Monterrain and Zavetti Canada, we have demonstrated our ability to build and scale brands that resonate with our audience, and we are confident that we can bring that same expertise, platform and investment to support Trapstar’s next phase of growth. Mikey, Lee and Will have built something genuinely extraordinary and we are proud to be the partners who help them take it to the next level.”
Aryee, chief executive of Trapstar, added: “This is the right partnership at the right time. Hannah and the Footasylum team understand what we’re building. We’re focused on growing our product range, scaling our footwear collection which launched this year, and using Footasylum’s retail network to get it in front of the right people.”
Langaigne, chief marketing officer of Trapstar, said: “From the back of car boots in London to partnering with AURELIUS and Footasylum, this is a key turning point. Their retail and e-commerce expertise opens up real opportunities globally. We share the same vision. Our priority is simple: make better decisions, raise our standards and deliver the products our community deserves.”
