Personalisation
This coverage explores personalisation strategies and technologies shaping the UK retail experience. Reporting highlights data-driven marketing, tailored customer journeys, product customisation, and innovations enhancing engagement and loyalty. Retail executives, brand managers, and digital strategists can use these insights to understand how personalisation drives conversion, retention, and competitive advantage.
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Nov- 2023 -14 NovemberAdvice
A guide to SMS marketing
Comply with regulations Ensure compliance with SMS marketing regulations, including obtaining proper consent from customers before sending marketing messages. Build your SMS subscriber list Encourage customers to opt in to your SMS marketing by offering incentives like discounts, early access, or exclusive content. Segment your audience Divide your SMS subscriber…
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7 NovemberAdvice
A guide to personalisation
Understand customer segmentation Begin with a deep understanding of your customer base. Segment your audience based on demographics, behaviours, and preferences to create personalised experiences. Tailor product recommendations Leverage customer data to provide personalised product recommendations on your website, in emails, and within your physical store. Use algorithms and machine…
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Oct- 2023 -31 OctoberAdvice
How to boost retail sales with email marketing campaigns
Segment your email list Start by segmenting your email list based on customer behaviour, preferences, and demographics. This allows you to send targeted and relevant content to different groups, increasing the chances of conversion. Personalise your email content Personalisation is key. Use customers’ names, recommend products based on their previous…
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23 OctoberAdvice
Creating an effective retail loyalty programme from scratch
Understand your customer base Before you begin designing a loyalty programme, it’s crucial to understand your customer base, so collect as much data on customer demographics, preferences, and buying behaviours as you can. This information will enable you to tailor your programme to the specific needs and desires of your…
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17 OctoberSponsored Articles
How to ‘sleigh’ your holiday campaigns
It’s time to expect the unexpected. The way consumers shop during the holidays has undergone a significant transformation in recent years. Not only are they starting earlier, but as the UK’s cost-of-living crisis continues, they’re also spending less across all categories. Customers are buying seasonal items earlier, focusing more on…
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Sep- 2023 -25 SeptemberAdvice
A step-by-step guide on implementing omni-channel retail
In today’s rapidly evolving retail landscape, implementing an omni-channel strategy has become imperative for staying competitive and meeting customer expectations. Omni-channel retailing seamlessly integrates physical and digital channels to provide a unified shopping experience. This article outlines key steps for retailers looking to successfully implement an omni-channel approach. Customer-centric approach…
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Jun- 2023 -6 JuneFeatures
5 ways retailers can balance personalisation with transparency
The world of retail has undergone a seismic shift in recent years, and the impact is being felt across the industry. For decades, the biggest advertising budget guaranteed the greatest reach, but those days are long gone. The rise of social media has given small indie brands a platform to…
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Aug- 2022 -17 AugustAdvice
PepsiCo martech leader unveils game-changing retail marketing strategies
To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. According to a new eConsultancy report, in partnership with Cheetah Digital, entitled 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty, UK consumers…
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Jun- 2022 -1 JuneFeatures
How Frasers Group scales personalisation across its family of brands
UK-based Frasers Group started as a small sports shop in 1982. Over the last four decades, the company has established an impressive portfolio of iconic sports, lifestyle, and luxury brands, including Sports Direct, FLANNELS, GAME, Jack Wills, and Everlast. After cementing its position as a global powerhouse, the retail group…
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Feb- 2022 -8 FebruaryAdvice
Online customers value personalisation and speedy order fulfilment above all else
Research conducted by KPS – one of the UK’s leading e-commerce consulting partners using rapid methodology and best-of-breed, agile technology for digital transformation across all customer touch points- has identified the top challenges UK brands face in 2022. The company tracked the change in consumer behaviour brought about by the…
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