Creating an effective retail loyalty programme from scratch

Loyalty programs are an essential tool – they not only help you retain customers but also drive repeat business and increase overall sales

Understand your customer base

Before you begin designing a loyalty programme, it’s crucial to understand your customer base, so collect as much data on customer demographics, preferences, and buying behaviours as you can. This information will enable you to tailor your programme to the specific needs and desires of your target audience.

Check out our free weekly podcast

Back to top button