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Online customers value personalisation and speedy order fulfilment above all else

Businesses embrace digital solutions to adapt to the ever-changing e-commerce landscape

Research conducted by KPS – one of the UK’s leading e-commerce consulting partners using rapid methodology and best-of-breed, agile technology for digital transformation across all customer touch points- has identified the top challenges UK brands face in 2022. The company tracked the change in consumer behaviour brought about by the Covid-19 pandemic to unpack how these shifts have impacted the sector and how organisations can turn complexity into opportunity.

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