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Joules

This coverage explores Joules’ role and performance in the UK retail sector, focusing on its store network, brand strategy, financial developments, and product collections. Reporting highlights management decisions, marketing initiatives, collaborations, and responses to market challenges, offering insight into the brand’s positioning within fashion and lifestyle retail. Tailored for retail executives, brand managers, and professionals monitoring mid-market and premium retail dynamics.

  • Apr- 2021 -
    7 April
    People MovesJoules names Caroline York as CFO

    Joules names Caroline York as CFO

    Joules announced the appointment of Caroline York as its new chief financial officer (CFO), who joins the group “no later” than September 2021 from her current role as finance director at Moneysupermarket Group.  Her appointment followed a “thorough” search process, according to the clothing brand. Prior to Moneysupermarket, York held…

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  • Mar- 2021 -
    15 March
    Online & Digital
    N Brown to expand third-party brands

    N Brown to expand third-party brands

    N Brown has reportedly announced that it will be expanding the number of brands to its third-party roster, including Finery, Nobody’s Child and Wrangler, according to Drapers. Finery is set to launch on Simply Be later this month, while Nobody’s Child will appear on the site in April 2021. Joining…

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  • 11 March
    Clothing & ShoesM&S adds third-party brands to online offering

    M&S adds third-party brands to online offering

    Marks and Spencer has announced a set of third-party brands such as Joules and Sosandar are to be added to its online offering.  The move is the first wave of guest brands to be marketed and sold under the banner ‘Brands at M&S’. The new offering is part of M&S’s…

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  • Feb- 2021 -
    9 February
    Online & DigitalJoules acquires Garden Trading

    Joules acquires Garden Trading

    Joules has announced its acquisition of Garden Trading, the online garden retailer which designs its own home, garden and outdoor products. Garden Trading sells its products through its own digital platform directly to consumers to more than 1,000 stockists across the country Nick Jones, CEO of Joules, said: “We are…

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  • Jan- 2021 -
    11 January
    FeaturesWhat’s next for Primark?

    What’s next for Primark?

    Primark’s opening statement for 2021 had a slightly more sombre tone than you would expect from one of the UK’s reigning fast fashion champions. In a brief statement issued by its parent company Associated British Foods, the store revealed how it now expects to lose and additional £220m in sales…

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  • 7 January
    Clothing & ShoesJoules reports online sales boost over Christmas

    Joules reports online sales boost over Christmas

    Joules has reported the group’s online retail channels received a sales boost during the seven-week period to 3 January 2021, with total online retail sales soaring by 66% year-on-year over the Christmas season. The group noted this was primarily driven by traffic growth and improved conversion rates across its digital…

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  • Dec- 2020 -
    8 December
    Clothing & ShoesJoules sales hit by lockdown 

    Joules sales hit by lockdown 

    Joules has announced that group revenue was down by 15.3% to £94.5m in the 26-week period ended 29 November 2020. According to the group, this reflected the impact of enforced store closures as well as the cancellation of country shows across the UK, alongside the fact that total store trading…

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  • Nov- 2020 -
    5 November
    Clothing & ShoesJoules trading exceeds expectations

    Joules trading exceeds expectations

    Joules’ recent sales are exceeding expectations, according to the group’s trading update in the financial year to 31 May 2021. The clothing retailer is reporting “strong” year-on-year e-commerce growth of 35%, which accounts for 70% of the group’s overall sales for the period. Stores performed “ahead of the board’s expectations”…

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  • Sep- 2020 -
    23 September
    Clothing & ShoesJoules welcomes ‘encouraging’ performance despite lower sales

    Joules welcomes ‘encouraging’ performance despite lower sales

    Joules has announced that revenue performance was “ahead of expectations” at £39.6m in the 13 weeks ended 30 August 2020. Overall group revenue was down by 18% in the period, however, reflecting the impact of store closures, as well as the disruption seen across its wholesale business.  While retail revenue…

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  • Aug- 2020 -
    6 August
    Clothing & ShoesJoules swings to £2m loss in full-year results

    Joules swings to £2m loss in full-year results

    Joules has announced that it swung to a pre-tax loss of £2m in its full-year of trading, down from the £12.9m profit it reported the year prior. Group revenue also fell by 12.5% to £190.8m in the period, down from the £218m reported the year before. The retailer noted that…

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