Online & Digital

N Brown to expand third-party brands

The new brands include womenswear brands Finery, Nobody's Child and Wrangler

N Brown has reportedly announced that it will be expanding the number of brands to its third-party roster, including Finery, Nobody’s Child and Wrangler, according to Drapers.

Finery is set to launch on Simply Be later this month, while Nobody’s Child will appear on the site in April 2021.

Joining the womenswear brands is Wrangler, the denim brand that will join Simply Be later this year.

After closing its website on 26 February, items and products from lingerie brand Figleaves will move to the Simply Be website later this week.

The move from N Brown represents the company’s desire to focus on its five core marque brands: Jacamo, Simply Be, JD Williams, Ambrose Wilson and Home Essentials.

Speaking to Drapers, the group’s retail CEO Sarah Welsh said: “These add to our existing suite of third-party brands, which we know already resonate well for our JD Williams customer, such as White Stuff, Monsoon, Seasalt, Tommy Hilfiger, Superdry, Accessorize, Joules, White Stuff and Joe Browns.

“These curated brands, alongside our refreshed in-house designed product are selected with our customer in mind to inspire and delight her through an “Emporium of Discovery” style digital proposition.”

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