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M&S adds third-party brands to online offering

The new offering is part of M&S’s Never the Same Again programme which it said aims to adapt its clothing business to be ‘more relevant, more often’

Marks and Spencer has announced a set of third-party brands such as Joules and Sosandar are to be added to its online offering. 

The move is the first wave of guest brands to be marketed and sold under the banner ‘Brands at M&S’. The new offering is part of M&S’s Never the Same Again programme which it said aims to adapt its clothing business to be “more relevant, more often” to its customers.

The new brands include: 

  • Hobbs (womenswear)
  • JACK & JONES (menswear)
  • Joules (womenswear)
  • Phase Eight (womenswear)
  • Seasalt Cornwall (womenswear) 
  • SELECTED HOMME / SELECTED FEMME (menswear & womenswear) 
  • Sloggi (Lingerie) 
  • Sosandar (womenswear)
  • Triumph (lingerie)
  • White Stuff (womenswear)
  • Y.A.S (womenswear) 

Neil Harrison, director of Brands at M&S, said: “As part of our Never the Same Again programme we’re pleased to be introducing guest brands throughout the Spring onto M&S.com as part of our plans to turbocharge online growth. 

“The exciting mix will offer our 22m customers products we already know they love and introduce them to some new brands – everything will be available with the benefits of shopping on M&S.com – from tailored Sparks offers to free next day click & collect. As part of our transformation, we also remain committed to developing the quality, style & value of our own ranges and sharing them with customers on M&S.com with energy, confidence & style.”

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