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Joules has reported the group’s online retail channels received a sales boost during the seven-week period to 3 January 2021, with total online retail sales soaring by 66% year-on-year over the Christmas season.
The group noted this was primarily driven by traffic growth and improved conversion rates across its digital platforms.
However, total store sales declined by 58% over this period, reflecting the enforced closures of non-essential stores and reduced footfall due to tightening Covid-19 restrictions.
Nick Jones, CEO of Joules, said: “We are pleased with the continued strong performance delivered across our digital channels during the Christmas trading period and are encouraged by the increasing customer awareness of, and demand for, the Joules brand.
“This has been supported by our Friends of Joules digital marketplace which added a great range of products and gifting options for customers throughout the Christmas trading period.”
He added: “Whilst the latest round of restrictions on store retail across the UK present a further challenge for the retail sector as we enter 2021, we remain very confident that Joules, as a highly relevant, digital-led brand with an engaged and growing customer base and healthy balance sheet, is well positioned to navigate these challenges.
“As a result, we remain as excited as ever by our long-term growth prospects.”
