Customer Experience
This coverage explores how retailers enhance customer experience to drive loyalty and sales, with a focus on strategies relevant to UK retail operations. Topics include in-store and online service innovations, staff training initiatives, omnichannel integration, technology adoption, and evolving consumer expectations — offering insights for executives shaping customer journeys, improving satisfaction, and aligning service with brand values.
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Apr- 2018 -17 AprilAdvice
How retailers can embrace the power of digital
By 2020, customers will manage an estimated 85% of brand interactions without speaking to a human. The prevalence and richness of digital touchpoints means that companies are accumulating a huge volume of measurable information about their customers. This information is power, and leaders are using it to learn from…
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Mar- 2018 -27 MarchAnalysis
GDPR could be the best thing to happen to your customer experience
On 25 May 2018, the General Data Protection Regulation (GDPR) will come into force across the EU. It is the biggest change to data protection laws in Europe since the 1995 introduction of the European Union (EU) Data Protection Directive. Since its creation in 1995, the amount of digital information…
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Feb- 2018 -16 FebruaryAdvice
3 ways retailers can achieve better customer experience
In an ever-more-personalised retail world, where shopper loyalty is driven by the overall shopping journey, businesses big and small need to invest in a holistic customer experience strategy to keep up with customers’ interest. So what key elements should retailers consider when building a sensorial experience? Create the right atmosphere…
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Jan- 2018 -26 JanuaryAdvice
Using RFID to improve the customer experience
Dissatisfied and unengaged customers are an unfortunate part of the retail industry. Poor customer service can result in the possible loss of a sale or diminished brand loyalty. However, what is poor customer service actually costing your business? Dean Frew thinks Radio Frequency Identification (RFID) holds the key. Research from…
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