Advice
How retailers can embrace the power of digital
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2018/04/Kareena-Uttamchandani-Medallia-e1523957473700-780x470.jpg?lossy=1&strip=1&webp=1)
By 2020, customers will manage an estimated 85% of brand interactions without speaking to a human. The prevalence and richness of digital touchpoints means that companies are accumulating a huge volume of measurable information about their customers.
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