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Cotswold Outdoor Group is set to launch a new retail media network in partnership with Zitcha, a unified retail media platform that allows retailers to build and scale their retail media networks.
According to the group, it’s the next step in its strategy to deliver a “best-in-class, omnichannel retail experience and further cement our reputation as a leading premium retailer in the UK”.
Brands using Cotswold Outdoor Group Media Portal will benefit from a fully integrated retail media network – combining the impact of in-store digital screens and brand elevations, onsite opportunities such as website banners and sponsored product listings.
Jamie Kristow, Cotswold Outdoor Group CEO, said: “The retail landscape is shifting and we’re committed to evolving with the times – the launch of our retail media network with Zitcha is proof of that.
“By combining our in-store expertise and customer service with a premium digital experience, we’re furthering our mission to not only support our brand partners but also elevate the experience we offer to our loyal shoppers. With this launch, we are able to ensure we keep up with the fast-moving retail and advertising sectors, while maintaining our heritage of fantastic customer service and trust.”
Troy Townsend, CEO and co-founder, Zitcha, added: “Cotswold Outdoor Group already sets the standard when it comes to service and expertise in outdoor retail, and now they’re doing the same with their retail media network.
“This isn’t just a bolt-on channel, it’s a serious, scaled network built for the way people actually shop today. We’re excited to partner with a team that knows their audience, backs their brand partners, and is going all in on retail media.”
