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Amazon has launched its new Haul proposition in the UK, allowing customers to shop “ultra-low-priced” products across multiple categories including fashion, home, and lifestyle.
Amazon Haul, which launched in the US last year, will offer customers thousands of products for £20 or less, with the majority under £10 and some for as little as £1.
The new proposition is available through the Amazon Shopping app and has its own shopping experience, search, basket and checkout. Orders will arrive in two weeks or less.
The launch comes as competition intensifies from fast-growing rivals like Shein and Temu, which have gained popularity for their low-cost products.
John Boumphrey, UK country manager of Amazon, said: “We are constantly working to provide the best possible shopping experience for customers, and this is another way to offer low prices on a wide selection of products.
“Now more than ever we know our customers are looking to save, and we’re excited to provide more options through the shopping app they already know and love.”
