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Castore Group has acquired the 160-year-old premium British footwear brand Grenson Shoes.
The acquisition reflects Castore’s strategy of investing in heritage brands, with the company positioning itself as a long-term investor committed to a 20-year growth horizon.
Additionally, under the agreement, existing leadership will retain creative control of the footwear brand. Castore will also provide scaled infrastructure to support operating functions and increase profitability.
Advisors and partners involved in completing the transaction included Tim Little, Nick Anderton, Peter Alecock, law firm Hill Dickinson and Treehouse Ventures.
The shoemaker was founded in Northamptonshire in 1866 and is renowned for its British manufacturing heritage.
In a LinkedIn post, Thomas Beahom, co-founder of Castore, said: “Heritage brands are where the greatest long-term opportunities exist. Heritage simply cannot be recreated; it is built over decades with love, discipline and passion. Characteristics that AI will never be able to replicate.
“Authenticity is incredibly powerful and Grenson’s commitment to craftsmanship has remained at the core of its DNA since 1866, creating an exceptional level of customer loyalty and devotion, often lasting multiple generations within families. Technology will make it easier than ever before to launch a new brand, but very few brands in the world can trace their roots to the 19th Century and this history is where the magic for Grenson lies.”
