Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
Sportswear brand Castore has announced it has agreed a multi-year partnership with Lancashire Cricket Club.
Under the terms of the new deal, Castore will become the official kit supplier and exclusive retail partner to Lancashire CC, with the kit featuring the Lancashire red rose being worn by the Club from April 2025.
The new design will be ready in time for the Lancashire Men’s and Women’s (Lancashire Thunder) first domestic fixtures of the season.
This announcement comes amidst an “exciting” period for Lancashire Cricket Club following the purchase agreement of a 70% stake in its Hundred team, Manchester Originals, with Lancashire retaining 30%.
Castore is continuing its investment in cricket in the UK and across the world, and is kit partner to several international and domestic cricket teams, including the England men’s and women’s teams, New Zealand Cricket, Yorkshire CCC, Surrey CCC, Worcestershire CCC, Middlesex CCC and Kent CCC.
Castore founding partner Tom Beahon said: “We’re really excited to partner with Lancashire, a club that is close to our hearts – especially my brother and co-founder Phil, being his former club. It is also close to our business in Manchester and we both have strong ambitions to continue to promote cricketing excellence at the elite level and through grassroots participation, particularly with Lancashire’s development at Farington due to open in 2026, with the new community cricket oval set to inspire the next generation of cricketers in the county.
“It’s a pleasure to work with Lancashire and develop our relationship with another key part of the cricketing community. We think it’s a brilliant time to be bolstering our presence in cricket, as summer approaches and the UK plays host to some incredible international fixtures before the Ashes Tour later this year.”
Lancashire chief executive Daniel Gidney added: “We are thrilled to welcome Castore into our family of partners as they become our official kit supplier ahead of the new season and we are sure this will be the start of many new great opportunities for the Club. Castore is a local brand who have built up a really impressive portfolio, working to provide playing kit across several top-class professional sports clubs around the world.
“We are looking forward to unveiling our bespoke Men’s and Women’s Castore playing kits to Members’ and supporters ahead of the season starting in April.”
