Ann Summers and Maplin launch virtual storefronts through Deliveroo

Deliveroo has announced the launch of a new virtual store concept for retailers, with Ann Summers and Maplin Electronics named as the first to use virtual storefronts through the app.Available to customers in London and Cambridge, their fully-branded virtual storefronts will operate within the Deliveroo app to offer customers an “elevated consumer experience” with rapid deliveries.