Adidas
This coverage explores Adidas’ strategy and performance in the UK retail and sportswear market, focusing on store operations, product launches, marketing campaigns, sponsorships, sustainability initiatives, and leadership decisions. Reporting provides insight into how Adidas responds to consumer trends, competitive dynamics, and brand positioning — supporting executives, managers, and professionals in sports, fashion, and retail operations.
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Mar- 2021 -26 MarchPeople Moves
Tommy Hilfiger names Alegra O’Hare as CMO
Tommy Hilfiger has appointed Alegra O’Hare as chief marketing officer for Tommy Hilfiger Global. O’Hare brings over 25 years’ marketing experience to the role, having previously worked with global consumer brands such as Adidas, Bang and Olufsen, Champion, Lee and Wrangler. Most recently, she held the position of CMO at…
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10 MarchSport & Leisure
Adidas reports strong finish to 2020 but warns of Reebok sales hit
Adidas has reported a “strong finish” to 2020, however warned that its profits may be impacted by its decision to divest the Reebok brand. The german sports retailer reported a 1% sales growth on a currency-neutral basis in Q4 to € 5.55bn (£3.9bn). Adidas also saw its e-commerce sales grow…
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Feb- 2021 -17 FebruaryClothing & Shoes
Adidas to sell Reebok to focus on core brand
Adidas has confirmed it is to begin a formal sales process for its Reebok brand as it looks to concentrate on further strengthening the leading position of its core brand. It comes as part of the development of its new five-year strategy, where the firm said following an assessment of…
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Jan- 2021 -22 JanuaryAdvice
Don’t relapse into a brick-and-mortar mentality
Despite vaccines being rolled out and there being some semblance of light at the end of the tunnel, the situation for brick-and-mortar stores this year remains bleak. In-store retail continues to struggle and according to a recent report from The Centre for Retail Research, up to 200,000 in-store jobs could…
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Aug- 2020 -12 AugustPeople Moves
Thomas Rabe appointed Adidas chairman
Adidas has appointed Thomas Rabe, CEO of Bertelsmann, as chairman of the company’s supervisory board. He will succeed Igor Landau whose supervisory board mandate expired after 16 successful years at the end of the Annual General Meeting on yesterday (11 August). Rabe has been a member of the Adidas supervisory…
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5 AugustPeople Moves
Adidas extends CEO contract by five years
Adidas has announced it has extended the contract of its CEO Kasper Rorsted by a further five years. Rorsted has been a member of the Adidas executive board since August 2016 and became the brands chief executive two months later. His contract was initially due to expire in July 2021,…
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Mar- 2020 -12 MarchClothing & Shoes
Adidas and Puma Chinese sales hit by coronavirus outbreak
Sportswear retailer Adidas has warned sales in its first quarter of its financial year would decrease as much as €1bn (£870) in Greater China, amid the recent impact of the coronavirus. Adidas reported sales would be down by about €100m (£88m) in Japan and South Korea, which will result in…
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6 MarchPeople Moves
Hugo Boss appoints Heiko Schäfer as COO
Fashion retailer Hugo Boss has announced the appointment of Heiko Schäfer as its chief operating officer (COO). As COO he will be responsible for the brands global product development and sourcing, own manufacturing, operations and sustainability and quality management. Schäfer launched his career in 2002 at Boston Consulting Group, where…
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Feb- 2020 -28 FebruaryShopping Centres
New £90m north-east retail development secures 23 brands
Plans to build a new £90m outlet shopping and leisure destination in the North of England have been unveiled, along with the first 23 brands to sign-up including BOSS, Calvin Klein, Tommy Hilfiger, Adidas, Levi’s, Mint Velvet, Joules, Gap and Skechers. Scotch Corner Designer Village, situated on the A1(M) in…
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17 FebruarySport & Leisure
Adidas to appoint Thomas Rabe as new chairman
Sportswear brand Adidas has said in a statement it intends to appoint Thomas Rabe as its new chairman, following a board meeting last week. Rabe, who has held the position of deputy chairman since May 2019, would succeed Igor Landau as chairman, who spent over 15 years at the company.…
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