Adidas
This coverage explores Adidas’ strategy and performance in the UK retail and sportswear market, focusing on store operations, product launches, marketing campaigns, sponsorships, sustainability initiatives, and leadership decisions. Reporting provides insight into how Adidas responds to consumer trends, competitive dynamics, and brand positioning — supporting executives, managers, and professionals in sports, fashion, and retail operations.
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Nov- 2021 -4 NovemberClothing & Shoes
JD expresses frustration over CMA’s ruling to sell Footasylum
JD Sports Fashion Plc has expressed its frustration after the announcement earlier today from the Competition and Markets Authority (CMA) that it must sell Footasylum Limited. It claimed this is “the first time ever” that the CMA (including its predecessors) has decided to block or remedy a deal between competitors…
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Aug- 2021 -13 AugustSport & Leisure
Adidas sells Reebok to ABG for £1.75bn
Adidas has agreed a deal to sell Reebok for up to €2.1bn (£1.75bn) to American clothing brand Authentic Brands Group (ABG). Adidas first purchased the rival sports brand in 2006, in a £2.7bn deal, which also included the Rockport, CCM Hockey and Greg Norman brands. However, these brands were later…
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5 AugustClothing & Shoes
Adidas raises FY guidance amid 51% Q2 revenue growth
Adidas has reported a 51% year-on-year growth to group revenues of €5.08bn (£4.33bn) in the second quarter of FY21. The group also saw a return to a net income of over €387m (£330m), up from Q2 FY20’s €243m (£207m) net losses. In turn, the multinational company has increased its top…
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4 AugustPeople Moves
Ted Baker appoints two new non-executive directors
Ted Baker has announced the appointment of Fumbi Chima and Meg Lustman as independent non-executive directors of the company. Fumbi Chima is currently executive vice-president and chief information officer at BECU, the US-based credit union. She has also previously served similar roles at Adidas, Fox Network Group, Burberry, Walmart Asia’s…
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Jun- 2021 -21 JuneNews
New report reveals the retailers with the best brand logos
Researchers polled the nation to discover the most iconic brands with The Nike swoosh – designed by Carolyn Davidson in 1971 – coming top (44%), followed by the ubiquitous Apple logo (34%), the brainchild of graphic designer Rob Janoff. In third place was Mickey Mouse’s famous circular ears (21%), used…
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May- 2021 -18 MayClothing & Shoes
ABG approaches Adidas with £700m Reebok bid
Adidas has reportedly been approached by Authentic Brands Group with a $1bn (£704m) offer to buy global footwear brand Reebok. According to the New York Post, Jamie Salter’s brand management group partnered with Wolverine Worldwide, a footwear manufacturer, to table the bid. Having bought the group for $3.8bn (£2.7bn) in…
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5 MayClothing & Shoes
Kick Game launches first store outside of London
Leading UK sneaker and streetwear specialist, Kick Game, has opened its first store outside of London, with a new site in the Birmingham Bullring and Grand Central. To celebrate the brand’s third store opening in 12 months, Kick Game has partnered with British rapper and songwriter Mist who launched the…
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Mar- 2021 -26 MarchPeople Moves
Tommy Hilfiger names Alegra O’Hare as CMO
Tommy Hilfiger has appointed Alegra O’Hare as chief marketing officer for Tommy Hilfiger Global. O’Hare brings over 25 years’ marketing experience to the role, having previously worked with global consumer brands such as Adidas, Bang and Olufsen, Champion, Lee and Wrangler. Most recently, she held the position of CMO at…
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10 MarchSport & Leisure
Adidas reports strong finish to 2020 but warns of Reebok sales hit
Adidas has reported a “strong finish” to 2020, however warned that its profits may be impacted by its decision to divest the Reebok brand. The german sports retailer reported a 1% sales growth on a currency-neutral basis in Q4 to € 5.55bn (£3.9bn). Adidas also saw its e-commerce sales grow…
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Feb- 2021 -17 FebruaryClothing & Shoes
Adidas to sell Reebok to focus on core brand
Adidas has confirmed it is to begin a formal sales process for its Reebok brand as it looks to concentrate on further strengthening the leading position of its core brand. It comes as part of the development of its new five-year strategy, where the firm said following an assessment of…
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