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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Adidas has reported a 51% year-on-year growth to group revenues of €5.08bn (£4.33bn) in the second quarter of FY21.

The group also saw a return to a net income of over €387m (£330m), up from Q2 FY20’s €243m (£207m) net losses.

In turn, the multinational company has increased its top and bottom-line outlook for the financial year.

Adidas now expects to achieve a 20% full-year top-line currency-neutral sales growth when compared to FY20, with a full-year gross margin forecast of 52%.

Expected net income has also risen to between €1.4bn (£1.19bn) and €1.5bn (£1.28bn), up from the previously expected €1.25bn (£1.06bn) to €1.45bn (£1.23bn).

Kasper Rorsted, CEO at the company, said: “With sports taking back center stage this summer, we delivered a very successful quarter. 

“Driven by the strength of our brand and better-than-expected demand for our products, we saw an acceleration in our top- and bottom-line.”

He added: “Sales in our strategic growth markets EMEA and North America almost doubled.

“This momentum gives us all the confidence to increase our full-year outlook despite the external challenges that our industry continues to face.”

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