Spanning just over 900 sq ft, the jeweller’s first bricks and mortar home will stock fine and demi-fine elevated jeweller.
Founded in 2006 by Bec Astley Clarke and headquartered in London, the brand began its journey as an online-only retailer. Since then, its jewellery is now stocked in Selfridges, Liberty and on international luxury retail site FarFetch, with Seven Dials playing the next part in the brand’s expansion.
Scott Thomson, CEO of Astley Clarke, said: “Authenticity, sustainability and heritage are all elements deeply rooted in our ethos as a brand and are features that also happen to be reflected in the make-up of Seven Dials as a destination, making it the perfect choice for us to launch our debut flagship store.
“Despite a large international following Astley Clarke has always felt a strong connection to London, and we were therefore very selective when searching for a prime location within the heart of the city to match our values and offering.”
He added: “This is just the beginning of our bricks and mortar story as a brand, and we look forward to launching our flagship store.”