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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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VF Corporation, the apparel and footwear group, saw revenues increase 104% year-on-year to $2.2bn (£1.58bn) in H1 FY22.

The owner of Vans, The North Face, and Dickies also reported a swing to $324m (£232m) net income for the period, up from net losses of $286m (£205m) in FY21.

In turn, the group has raised its forecasted revenue for the financial year from $11.8bn (£8.47bn) to $12m (£8.61bn), including a $600m (£431m) contribution from the newly acquired Supreme brand.

The growth was driven by a 110% increase in Vans brand revenue, a 93% jump in The North Face revenues, and a 69% rise in Dickies revenues when compared to the same period last year.

Steve Rendle, chairman, president, and CEO at the group, said: “Our teams delivered an outstanding first quarter, powering VF back to pre-pandemic revenue levels while driving an earnings recovery ahead of our expectations.

“We continue to see broad-based momentum across the portfolio, supporting an increase to our fiscal 2022 outlook for each of our largest brands.” 

He added: “Though the first quarter is a relatively small portion of our total year, this strong start reinforces my confidence in our ability to accelerate growth through fiscal 2022 and beyond.”

A quarterly dividend of $0.49 (£0.35) per share, payable on 20 September 2021, has also been declared by VF Corp’s board of directors.

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