People Moves

Tommy Hilfiger names Alegra O’Hare as CMO

In her new role, which takes effect on 12 April, O’Hare will ‘develop and execute innovative global marketing strategies to reach and engage existing and upcoming generations of Tommy Hilfiger consumers’

Tommy Hilfiger has appointed Alegra O’Hare as chief marketing officer for Tommy Hilfiger Global. 

O’Hare brings over 25 years’ marketing experience to the role, having previously worked with global consumer brands such as Adidas, Bang and Olufsen, Champion, Lee and Wrangler.

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