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Tommy Hilfiger names Alegra O’Hare as CMO

In her new role, which takes effect on 12 April, O’Hare will ‘develop and execute innovative global marketing strategies to reach and engage existing and upcoming generations of Tommy Hilfiger consumers’

Tommy Hilfiger has appointed Alegra O’Hare as chief marketing officer for Tommy Hilfiger Global. 

O’Hare brings over 25 years’ marketing experience to the role, having previously worked with global consumer brands such as Adidas, Bang and Olufsen, Champion, Lee and Wrangler. 

Most recently, she held the position of CMO at GAP, where she led the global marketing team to “inspire consumers across all brand touchpoints, including communications, retail, digital, social media and PR, through digital-first marketing and an omnichannel retail approach”. 

Prior to this, O’Hare led marketing for the Adidas Originals brand where she was responsible for all brand campaigns, collaborations with partners such as Pharrell Williams, Alexander Wang and Childish Gambino, and all marcomms activations globally.

In her new role, which takes effect on 12 April, The retailer said O’Hare will “develop and execute innovative global marketing strategies to reach and engage existing and upcoming generations of Tommy Hilfiger consumers”.

Avery Baker, president and chief brand officer for Tommy Hilfiger Global, said: “Alegra’s appointment is a crucial next step in this new era for Tommy Hilfiger. She will be a driving force in bringing our new brand vision to life through world-class creative, digital and omnichannel marketing strategies.

“Her deep connection to culture and proven experience in growing both relevance and business with global consumers will be a great asset. I am very excited to have Alegra join our team to play a leading role in building the next generation of Tommy fans.”

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