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Moët Hennessy Louis Vuitton (LVMH) has revealed a new biodiversity strategy in partnership with the UNESCO MAB (Man and the Biosphere) programme.
The group has pledged to limit its impact on ecosystems, in turn rehabilitating five million hectares of Amazon rainforest habitat by 2030.
The biodiversity strategy is structured around four objectives: to establish a biodiversity impact measurement system, to avoid and reduce impacts on ecosystems, to promote animal welfare, and to regenerate ecosystems.
Antoine Arnault, image and environment at LVMH, said: “LVMH has committed to making the protection of biodiversity an absolute priority, and to being an exemplary actor of change – audacious, creative and demanding in building a more sustainable future.
“The ambitious goals we continue to set ourselves for reducing our environmental footprint are regarded as creative opportunities far more than fresh limitations.”
An annual budget of €5m (£4.3m) will be placed towards LVMH and UNESCO’s anti-deforestation programme, as it looks to enable the identification of good practices and the establishment of sustainable economic activities in areas of deforestation.
Audrey Azoulay, director-general at UNESCO, said: “The UNESCO world network of biosphere reserves already numbers more than 700 sites of experimentation and sustainable solutions.
“By itself, this network already represents more than 5% of the Earth’s surface. Marking the 50th anniversary of this program, our partnership with the LVMH Group is a concrete way of bringing this accumulated experience to fruition.”
