To celebrate the brand’s third store opening in 12 months, Kick Game has partnered with British rapper and songwriter Mist who launched the store this bank holiday with a surprise appearance. The new store reported having queues for the 90 minutes ahead of Saturday’s official opening.
The group already has two retail stores in London, both in Covent Garden and Mayfair’s Burlington Arcade. Kick Game’s Birmingham store is the first venture outside the capital however. The new store is home to an assortment of in-store activations and experiential programming with A-lister collaborations and sneaker reveals in the pipeline.
Alicia Thompson, managing director at Kick Game, said: “We are thrilled to be continuing our store expansion with this new store opening. The Bullring & Grand Central is one of the most iconic shopping destinations in the UK and it marks a momentous milestone for our brand, it champions the in-store retail experience that has been so missed in recent months.
“Our online business has done very well over lockdown, but the physical and experiential retail experience is a huge part of our strategy – and what our customers love. We cannot wait to welcome customers into our new Birmingham store this weekend.”
This month, rapper and entrepreneur Fredo announced a multi-million pound deal with Kick Game. The partnership deal will see him host a number of events and launches at Kick Game stores over the next few years.
Kick Game co-founder, Robert Franks, said: “Kick Game’s revenue over the last 12 months has grown from £2m to £15m, placing us as potentially one of the fastest-growing companies in our sector. This deal is ground-breaking for a business of our kind.”