Adidas
This coverage explores Adidas’ strategy and performance in the UK retail and sportswear market, focusing on store operations, product launches, marketing campaigns, sponsorships, sustainability initiatives, and leadership decisions. Reporting provides insight into how Adidas responds to consumer trends, competitive dynamics, and brand positioning — supporting executives, managers, and professionals in sports, fashion, and retail operations.
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Jun- 2022 -7 JunePeople Moves
Sportsshoes.com appoints former In The Style chief as CTO
Online running shoes, running clothing and outdoor gear retailer SportsShoes.com has hired a former chief technology officer (CTO) of online fashion retailer In The Style. Jon Cleaver has joined the £92m turnover business as CTO to continually enhance SportsShoes.com’s online customer and athlete experience. He has also previously held CTO…
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May- 2022 -26 MayNews
JD Sports chair Peter Cowgill steps down with immediate effect
JD Sports Fashion Plc has announced that Peter Cowgill, currently executive chairman, will step down from his role with immediate effect. As a consequence of an ongoing review of the company’s internal governance and controls, JD Sports has decided to accelerate the separation of the roles of chair and chief…
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13 MayClothing & Shoes
Adidas ads featuring nudity banned over ‘widespread offence’
The Advertising Standards Agency (ASA) has banned adverts from a recent Adidas campaign after ruling that the images featured were “likely to cause widespread offence”. The campaign for sports bras included a tweet on Adidas’ twitter account that showed the bare breasts of 20 women of various skin colours, shapes…
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10 MayClothing & Shoes
Adidas Q1 profits drop almost 40%
Adidas has reported its operating profits dropped 38% year-on-year from €704m (£602.71m) to €437m (£374.13m) in the first quarter ending 31 March 2022 (Q1), due to its operating margin dropping 5% to 8.2%. Income-before-tax also dropped 38.5% to €411m (£351.87m) in Q1, compared to €669m (£572.75m) in the same period…
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Mar- 2022 -9 MarchComment
How experiential CX is revitalising in-store retail
The rise of online retail, advances in technology and changes in consumer behaviour have transformed the retail landscape. While this has brought inevitable extinction for many brands, in typical Darwinian fashion, those able to adapt to their new environment continue to thrive. Liz Ward, Head of Sales and Marketing at…
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9 MarchClothing & Shoes
Adidas expects €250m sales hit amid Russia conflict
Adidas has reported its expects the war in Ukraine to risk up to €250m (£208.37m) sales in the company’s Russia/CIS business in FY22, representing approximately 50% of adidas’ total revenues in the region. The announcement comes as Adidas revealed its currency-neutral revenues increased year-on-year by 16% in FY21 from €18.43bn…
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4 MarchClothing & Shoes
Authentic Brands completes Reebok acquisition
Authentic Brands Group (ABG) has announced that it has completed the acquisition of Reebok from Adidas in a £1.75bn deal. As it ushers in its “largest acquisition to date”, the global brand development, marketing and entertainment company said it is charting a new path for Reebok. With Reebok, ABG said…
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4 MarchNews
Adidas names Alasdhair Willis as new chief creative officer
Adidas has appointed Alasdhair Willis to chief creative officer. Willis will begin his contract at the beginning of April, reporting to executive board member of global brands, Brian Grevy. Willis will be responsible for “shaping, defining, and shepherding” the creative direction for the global brand and its three major labels…
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Feb- 2022 -28 FebruaryNews
JD names Kath Smith as new senior independent director
JD Sports Fashion Plc, retailer of sports, fashion and outdoor brands, has announced that Kath Smith has been appointed as the senior independent director and chair of the nominations committee. Smith joined the board in May 2019 bringing “substantial” experience of working with world leading brands, particularly those in the…
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11 FebruaryClothing & Shoes
Adidas extends board appointments amid growth strategy
Adidas has announced its supervisory board has extended the appointments of executive board members Roland Auschel and Brian Grevy. Auschel is responsible for global sales and his role has been extended by two years beyond 2022 until the end of 2024. He has been a member of the executive board…
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