M&S to grow ‘brands at M&S’ portfolio by six
Albaray, Celtic and Co, Craghoppers, Fat Face, Frugi, and Jones Bootmaker will be stocked as a part of the retailer’s plans to ‘curate a platform of brands’ on M&S.com
Marks and Spencer has named six additional clothing and footwear brands that will become available via the group’s website within the coming weeks.
Albaray, Celtic and Co, Craghoppers, Fat Face, Frugi, and Jones Bootmaker will be stocked as a part of the retailer’s plans to “curate a platform of brands” on M&S.com.
The additions belong to a wider “brands at M&S” initiative that was launched in Spring of this year with brands such as Sloggi and Sosandar.
Neil Harrison, director of brands at M&S, said that the group is “excited to be adding great new brands” to the site, while also announcing “new drops landing for existing brands”.
Alongside the online additions, M&S is also set to extend its existing Stratford in-store trial to include sites in Glasgow, Cheshire Oaks, Bluewater, Manchester, and Gateshead.
Harrison added: “With customers increasingly looking to shop on platforms, we have an exciting opportunity to leverage our infrastructure and digital-first sparks loyalty scheme to grow ‘brands at M&S’.
“We’re offering our time-pressured customers more choice with a curated group of value for money, contemporary, stylish brands with sustainability credentials – improving our online offer and making us more relevant, more often.”
