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Primark has announced it will open its first standalone Home store in Great Britain this summer at Trafford Palazzo in Manchester.
The 11,900 sq. ft, two-floor unit is set to launch later in the season and follows the debut of the Primark Home concept in Belfast earlier this year. It will bring together the retailer’s full homeware range, from everyday essentials to decorative items.
According to the retailer, this new store will stock a wide selection of products including cotton bedding, towels, soft furnishings, small furniture and ceramics. It will also carry the recently launched Edit range, featuring tableware, plush towels and home fragrances, as well as a dedicated Travel Shop.
The new store will complement Primark’s existing presence in Greater Manchester, which includes locations at Manchester Market Street, Oldham, Bury and Wigan.
Paul Baldwin, trading director for home at Primark, said: “Our mission is simple: to make it easy for everyone to create a home they love, without breaking the bank. Customer reaction to our first Primark Home store in Belfast has been really positive, and we can’t wait to bring this exciting new concept to Great Britain later this summer.
“Homes have become more than just places to live, they’re an extension of our personalities, so whether it’s soft furnishings, statement tableware, or smart storage solutions you’re after, our range has something for every style and budget.”
Mark Whittaker, managing director at Peel Retail and Leisure, added: “The opening of Primark Home at Trafford Palazzo, in the heart of TraffordCity, is an incredibly exciting moment for us. Not only because we are the first destination in Great Britain to do so, but the opening is going to be adding a leading concept to our already unique mixture of immersive shopping and leisure experiences. Primark Home will have something for everyone, and we look forward to the store opening in summer.”
