Personalisation
This coverage explores personalisation strategies and technologies shaping the UK retail experience. Reporting highlights data-driven marketing, tailored customer journeys, product customisation, and innovations enhancing engagement and loyalty. Retail executives, brand managers, and digital strategists can use these insights to understand how personalisation drives conversion, retention, and competitive advantage.
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Oct- 2021 -21 OctoberAdvice
Last chance saloon
Is the writing on the wall for eCommerce? Customers have relied on online retail for 18 months, with repeated lockdowns contributing to an extraordinary spike in growth – online now contributes 36% of retail revenue compared to just 16% pre-pandemic. Yet, while some of this new buying behaviour is likely…
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Aug- 2021 -9 AugustAdvice
Retail in the age of data: What we can learn from Netflix
Have you ever wondered how Netflix ‘knows’ which movies to recommend? Or how does the entertainment giant choose themes for some of the most popular productions in the film industry? Data. Data. And some artificial intelligence (AI) – that would be the answer in a nutshell. Data lies at the…
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Jul- 2021 -12 JulyComment
Getting email right for a successful Christmas season
Annual retail sales and profits skyrocket over the Christmas season, According to the National Retail Federation, Christmas sales can be 20-40% of a retailer’s annual sales. Given the stop-start nature of 2021, most UK retailers want to close out with the biggest revenues they can this year. During the pandemic,…
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Feb- 2021 -23 FebruaryAdvice
Demystifying retail marketing: how to get the most out of email
A modern marketer is a master of metrics – and none more so than those in retail. From Funnel Conversion Rates to Marketing Spend per Customer, Customer Acquisition cost to Brand Awareness, Customer Retention to overall ROI – marketers are constantly assessing and fine tuning their strategies based on their…
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2 FebruaryAdvice
Pursuing privacy-first marketing strategies
Following the announcement of a third national lockdown last week, it’s clear that consumers’ shopping habits won’t be returning to ‘normal’ anytime soon. Restrictions imposed by the government have closed all stores deemed to be non-essential and as a result, consumers have flocked online to shop instead. With retailers unable…
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Jan- 2020 -17 JanuaryComment
Personalisation is more than PR
Personalisation has got a lot of bad press over the last year. Adidas was forced to pull a social media campaign that allowed Twitter users to create a customised Arsenal shirt, after trolls used the tool to create digital shirts with misinformation and offensive messages. Walkers fell victim too with…
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Aug- 2019 -16 AugustComment
The case for personalisation
From the dawn of modern consumerism offering a personal touch was a key differentiator for high-quality retailers and service providers keen to set themselves apart from the rest. Remembering client names, previous purchases or children’s birthdays added that ‘je ne sais quoi’ that bonded retailer to customer. It fostered loyalty,…
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Jun- 2019 -5 JuneAdvice
Personalisation and its role in retail
In order to encourage footfall and, by extension sales, retail stores are having to work twice as hard to stand out. This is particularly true for bricks-and-mortar stores, where competition is not only restricted to other stores in the area but the digital platform too. But both offline and online…
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May- 2019 -29 MayAdvice
Payments: the key to personalisation in retail
Retailers are cost-cutting, trialling customer policies and experimenting with tech such as smart mirrors in the aim of securing their future. Cutting through the noise and getting through to customers is critical, but also easier said than done. You just need to look at ASOS updating their extended returns to…
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Mar- 2019 -12 MarchAdvice
Personalisation is the key to lasting customer loyalty in fashion
Fashion is a fundamental form of human self-expression, so it makes sense that searching for the right clothes and shoes should be inspiring and delightful. All too often, however, retailers and brands allow complexity to spoil this experience, leaving customers confused and frustrated to grapple with the countless options, permutations…
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