Last chance saloon

By Russell Loarridge, Director, ReachFive

Is the writing on the wall for eCommerce? Customers have relied on online retail for 18 months, with repeated lockdowns contributing to an extraordinary spike in growth – online now contributes 36% of retail revenue compared to just 16% pre-pandemic. Yet, while some of this new buying behaviour is likely to stick, online is no longer an emergency destination and retailers have failed to take note.

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