Demystifying retail marketing: how to get the most out of email

By Rita Braga Martins, email marketing consultant at Ometria

A modern marketer is a master of metrics – and none more so than those in retail. From Funnel Conversion Rates to Marketing Spend per Customer, Customer Acquisition cost to Brand Awareness, Customer Retention to overall ROI – marketers are constantly assessing and fine tuning their strategies based on their performance against these metrics. 

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