Advice
Demystifying retail marketing: how to get the most out of email
By Rita Braga Martins, email marketing consultant at Ometria
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2021/02/rita-895x540.jpg?lossy=1&strip=1&webp=1)
A modern marketer is a master of metrics – and none more so than those in retail. From Funnel Conversion Rates to Marketing Spend per Customer, Customer Acquisition cost to Brand Awareness, Customer Retention to overall ROI – marketers are constantly assessing and fine tuning their strategies based on their performance against these metrics.
You'll need to
subscribe to unlock this content. Already subscribed? Login?